Friday 14 December 2012
How to Generate Better Leads
Michel Fortin
A big mistake businesses often make when they market themselves is the fact that many try to sell directly in every communication they produce. And, as a result, they generate huge amounts of "prospects" that lead to little or no business (or what I call "expects"). They think that by selling themselves right in the ad they will get not only an immediate response but also immediate business. This oftentimes backfires and can even take away customers.
Many clients I've dealt with usually get as a result of this type of approach a lot of calls but no clients -- or at least no long term clients. They end up dealing with a lot of people who are merely curious but never serious. Because of hypercompetition and the fact that we are constantly bombarded with information, trying to find qualified prospects and get them to buy can sometimes be worse than a needle in the haystack. It's frustrating and often self-effacing.
Needs Versus Wants
A concept that's been around for years but has recently become very popular is multi-step marketing. It's a process in which businesses seek an immediate response from their marketing efforts but use this technique to offer a free report, item, sample, or service. Little do people know that the immediate response strategy is usually not the true goal of the advertiser. People who come forward are not unqualified prospects. They are indirectly being screened since, once they "show up," they are pre-qualified. And after they've been enticed with free information, products, or services, they are pre-sold and ready to do business.
As a consultant to cosmetic surgeons, I've realized that this process is obviously essential if not vital. For instance, no one can call a person on the phone and outright ask if that person wants more hair, especially without knowing if that person is bald in the first place! However, doctors will first advertise a free information kit offer, explaining the procedure and the potential results, whereby people who respond will naturally fit into that specific demographic.
The doctor then sends a brochure describing the surgery, the possible risks, and the potential results, but without any pricing -- it is impossible to determine the cost until the doctor personally sees the patient beforehand in order to measure the degree of hair loss. However, the information package along with its lack of pricing causes patients to come forward once more to arrange for a personal consultation with the doctor. Consequently, those who show up are, by and large, practically ready to have surgery -- they fit the surgeon's psychographics.
You see, people who need your products or services may fit your demographics. But people who want what you offer fit your psychographics. As in the previous example, a hair transplant surgeon's demographics encompass those who have hair loss. But psychographics, though, are comprised of people who have hair loss and want to do something about it (since not all of them do). In short, they are not only experiencing hair loss but also suffering from it. This is the awesome power of "funneling" fuel into your marketing and prospecting machine.
Lead Generation
In your case, if you offer a specific product or service that caters to a target market, find ways to make your market come forward with minimal effort on your part. The best way to do this is to offer a freebie of some kind. It's like the "try-before-you-buy" approach. Being in the age of information, I prefer giving away "free reports." Your free report doesn't have to be product-specific, industry-specific, or benefit-specific. As long as it targets an audience that fits within your demographics (and eventually your psychographics), you're ahead of the game.
Let's say you're in financial planning. Your product involves investments, mutual funds, stocks, savings plans, and mortgages. Rather than place an ad that directly markets these services, you could advertise a small classified ad promoting a free course, seminar, or report on helping people save money. Let's say you're a beautician. You could offer a free kit that may include a free makeover, a sample makeup kit, a gift certificate, a free initial consultation, or a free report on makeup styles and colors that will match one's unique complexion.
Nevertheless, the idea is to have people come to you rather than you to them, and the incentive you offer doesn't have to relate directly to what you do or sell. In general, the portion of the general public that fits into your product or service's demographics is merely made up of suspects (you suspect that they might need what you have to offer). When a portion of them comes forward to get your freebie, you've isolated the true prospects from your suspects. Then, if they want more, they're now expects (people expecting to do business with you).
The Free Report
I used to work as a salesperson for a music store specializing in pianos and keyboards. Older pianos usually require considerable repair since the wood inside holding the strings with which the piano creates its sound may be too old and broken beyond repair. Many unscrupulous salespeople will "dope" pianos so that they remain temporarily in tune until the instrument is sold. For one, they spray water onto the wood inside, causing it to expand and grip the tuning pegs more firmly. But the water eventually evaporates as the piano returns to its original state.
A salesperson at the store had a small classified ad. It said: "Beware parents in the market for a piano! Many parents usually buy used pianos for their kids because they don't know if they'll love music and want to minimize the risk of losing their investment. However, to the unsuspecting buyer many used pianos are internally broken beyond repair and 'doped' in order to be sold quickly, only to become broken again when it's too late. Before you buy any piano at any price, call for our free report, 'Don't Let Piano Problems Put Your Bank Account Out of Tune: 6 Ways to Find Commonly Hidden Problems with Used Pianos'."
His report not only explained the possible hidden faults commonly found in older pianos. But since he was catering to a target market (i.e., parents), his report went on to explain how used pianos fall out of tune quickly causing the child to learn the piano the wrong way and eventually to lose interest -- let alone the parents' money! Of course, what the salesperson really wanted was to get these parents to buy new or professionally refurbished pianos from him. The resulting effect, though, was that the report not only brought prospects to his door but also instilled in them a greater confidence in the salesperson in addition to the reasons for buying a certified piano rather than a used one. He made a fortune using this technique!
In essence, look at your free report as a résumé. People often send bulky résumés to potential employers in an attempt to sell themselves as much as possible, when very often their attempts get filed away -- the "round" file, that is! Successful career consultants stress the importance of summarizing a résumé as much as possible, include one's achivements and results (not one's previous duties and responsibilities), and putting it all on one single page. Simply put, the résumé is not meant to land a "job" but to land an "interview."
Lead generation should be regarded in the same way. Your free offer must be small, contain a concise message, stress an immediate benefit, and cause the prospect to come forward. What can you offer your prospects to arouse their curiosity and interest? What can you give away for free so to entice them to get more? If you're giving something away, you'll realize that what you're really doing is generating better leads. Nevertheless, realize that the cost of offering freebies is far less than the cost of mass marketing (and more effective too)!
Specialized Advertising
Now that we've talked about lead generation advertising, the trick to having as many qualified prospects come forward is to have your ad read by such a specific group of people as much, as often, and as effectively as possible. General publications won't do that and they certainly cost a lot of money. Many people have their ads published in large, high-circulation, general newspapers or magazines. In the end, the cost-per-lead can add up significantly.
On the other hand, specialized publications have the distinction of appealing to specific, targeted audiences, which increases the chances of your ad being read by higher quality leads. For example, if one publication has a readership of 100,000 but only 25,000 fit into your demographics, where another has only 40,000 but all of which fit into your demographics, which one do you think will give you the greatest response? In other words, rather than fishing for minnows in the middle of the ocean, you'll be catching whales in a small pond.
Think of the specialized publication as a sonar that will help you to find the kind of fish you really want. This is due to the fact that not only will the readership match your demographics but also people who buy specialized publications have a tendency to read them from cover to cover. For instance, unlike a mass-published newspaper that will be skimmed (i.e., it is bought by many but read in its entirety by few), a specialized publication will be read more intensely and thoroughly (i.e., it is bought by few but read in its entirety by many).
Target Your Market
If you advertise a free offer to a specific target market, your per capita hit-ratio will dramatically increase than if you would have advertised your product or service directly in a major publication that's too general or too vague. Your little ad can easily get lost in a sea of ads. These days, specialized publications exist by the truckloads! Occupation-specific, special interest, or industry-specific publications can include newsletters, magazines, e-zines, web sites, trade publications, newsgroups, journals, reports, corporate e-mail, directories, specialty newspapers, catalogues, and communiqués from specific organizations.
Publications for uncommon or highly specialized topics are out there in some form or another. If you go to a library you will find newsletters for specific home-based businesses, journals written exclusively for corporate executives, e-zines purely about cigars, newspapers strictly published for police officers, and even magazines geared for gerbil breeders. As long as the readership logically fits into your target market and, if possible, into your psychographic criteria, this is where you will get the greatest bang for your marketing buck.
For example, an advertising agent specializing in computer-based firms can advertise an offer for a free report in computer magazines or, better yet, in e-zines that cater to a same target market. A medical consultant should advertise a free consultation in medical journals, medical association newsletters, and medical equipment manufacturer catalogues. You get the drift.
The Newsletter
By the way, having your own newsletter is also a powerful way to attract prospects. Your newsletter may be offered for free or at a nominal cost, but the idea is to have the people who read it want more and come forward to get it. As well, you can sell advertising space in your newsletter to firms also catering to your unique clientele. But the obvious advantage is the fact that you can "swap" ads in newsletters written by other firms that cater to your target market.
Your newsletter can be strictly information-oriented and your ads can advertise your newsletter offer. However, don't make your free report or newsletter readily available. If you choose to use the multi-step marketing process I described earlier, you want the names and addresses of those coming forward. In this case, have a special application process and a contact management program to mass mail their information to eager subscribers.
Remember, you're not trying to advertise with the hope of stumbling onto a trickle of suspects. You want an endless stream of pre-qualified, pre-screened, and pre-sold expects. Those who request your free report or subscribe to your newsletter will hopefully want more. But even when only a small portion do, you know that they are much more qualified, which saves you a lot of time and effort than trying to fish in a dried up desert of possible suspects.
P.S.Would you like to enjoy more quality time with your loves ones? Receive valuable FREE info immediately just for looking! Go to http://www.RoiTravelNetwork.com
Make it a great day,
Charles Kaluwasha
260-801-1910,
Buildawealthsystem@gmail.com
buildawealthsystem@gmail.com
Why You Should Build Your Business With SFI
Making money with SFI is as simple as 1,2,3 if you treat it as a business not a hobby. One of the six figure earners in SFI,Robert Bercume gives us an over view how you can make it to a team leader:
Let’s assume that you’re an EA (Executive Affiliate) with SFI. If you sell just 18 packs of 50 TCredits a month, you’ll earn about $75 in Direct Commissions, plus 12,492 VP (VersaPoints) each month. Keep in mind that if you’re selling TCredits for bidding on Pricebenders auctions, many of your customers may buy multiple packs every month, or even weekly or daily. Hence, you may only need to attract a handful of good customers to easily generate $100-$200 month after month after month! Double your monthly sales to just 35 packs of 50 TCredits (just over one sale a day) and you’ll earn $148.83 in Direct Commissions, plus 24,290 VP (VersaPoints) each month. Bottom line: Pricebenders customers will often create the sweetest kind of income there is?residual?and tons of VP for you!
By the way, note that just 1,500 VP makes you an EA, so selling just three 50 TCredit bundles a month maintains your EA rank every month without ever buying anything.
There are other ways your income can grow too.
Serious customers, especially those who have discovered how much fun Pricebenders auctions can be, for example, will see the per-TCredit value of buying 200-packs instead of 50-packs (reducing their per bid cost by 24%?from $.42 per TCredit down to just $.32 each). You’ll earn $9.96 and 1,661 VP for each 200-pack they buy.
Of course, will all that VP, you won’t be an EA for long. In fact, you’ll probably be a Team Leader (which requires just 3,000 VP), so you can be earning lucrative matching VersaPoints now too. PLUS?as a Team Leader, you’ll automatically earn a share of tens of thousands of valuable “second home” CSAs each month, too!
How easy is it to promote pricebenders?
Check this out:
www.tripleclicks.com/9809248/
Best Regards,
Charles Kaluwasha
SFI affiliate
Let’s assume that you’re an EA (Executive Affiliate) with SFI. If you sell just 18 packs of 50 TCredits a month, you’ll earn about $75 in Direct Commissions, plus 12,492 VP (VersaPoints) each month. Keep in mind that if you’re selling TCredits for bidding on Pricebenders auctions, many of your customers may buy multiple packs every month, or even weekly or daily. Hence, you may only need to attract a handful of good customers to easily generate $100-$200 month after month after month! Double your monthly sales to just 35 packs of 50 TCredits (just over one sale a day) and you’ll earn $148.83 in Direct Commissions, plus 24,290 VP (VersaPoints) each month. Bottom line: Pricebenders customers will often create the sweetest kind of income there is?residual?and tons of VP for you!
By the way, note that just 1,500 VP makes you an EA, so selling just three 50 TCredit bundles a month maintains your EA rank every month without ever buying anything.
There are other ways your income can grow too.
Serious customers, especially those who have discovered how much fun Pricebenders auctions can be, for example, will see the per-TCredit value of buying 200-packs instead of 50-packs (reducing their per bid cost by 24%?from $.42 per TCredit down to just $.32 each). You’ll earn $9.96 and 1,661 VP for each 200-pack they buy.
Of course, will all that VP, you won’t be an EA for long. In fact, you’ll probably be a Team Leader (which requires just 3,000 VP), so you can be earning lucrative matching VersaPoints now too. PLUS?as a Team Leader, you’ll automatically earn a share of tens of thousands of valuable “second home” CSAs each month, too!
How easy is it to promote pricebenders?
Check this out:
www.tripleclicks.com/9809248/
Best Regards,
Charles Kaluwasha
SFI affiliate
Sunday 9 December 2012
A successful program to build wealth online that takes very little money to start.
A successful program to build wealth online that takes very little money to start.
This is a complete working sales funnel that does most of the work for you... explaining,pitching and closing your sales.
You main job is to attract potential customers to your landing page and the system will take care of of the rest of the work. However, contacting your leads,applicant and new members will even increase your conversions.
The maeketing funnel consists of the following:
1. Landing Page
Whenyou register, you will be provided a landing page of this website where your potential customers visit first. It is a simple page with very little information to create curiosity, there by encouraging your visitors to enter their names and email addresses requesting more information.
After successfully submitting their information, they will be taken to "Thank You Page" and added to our built in autoresponder, a clever way to remind them through a series of emails to their inbox.
2. Email marketing
Email markting ( autoresponders) is a form of getting a consent from the client accepting them to receive a series of pre-written emails either daily or weekly. This is the most important element in internet marketing. The gurus state that,"money is in the list" The more people you have on your list, the more sales you will make.
3. Thank you page
This is what your potential customers see after they register their names and emails then activate their registration. Here they will see more details,testimonials and an invitation to purchase the product. This is the most part that is crucial to your business. When you make money, you are able to re-invest and the rest put in your pocket, pay bills and go on vacation.
4. Call center
This is the genius and uniqueness of our marketing system that beats the rest system in this industry. All your applicants will be contacted by our trained professionals within an hour if they sign up during business hours. Each applicant will be assigned with a coach to answer all questions and assist them getting started!
In a nut shell, this is an outline of our marketing system. If you have been online and do not get high conversion rates, then something is not right with your system.
Make it a wonderful Day !
Charles Kaluwasha
http://www.charleskaluwasha.info
![]()
This is a complete working sales funnel that does most of the work for you... explaining,pitching and closing your sales.
You main job is to attract potential customers to your landing page and the system will take care of of the rest of the work. However, contacting your leads,applicant and new members will even increase your conversions.
The maeketing funnel consists of the following:
1. Landing Page
Whenyou register, you will be provided a landing page of this website where your potential customers visit first. It is a simple page with very little information to create curiosity, there by encouraging your visitors to enter their names and email addresses requesting more information.
After successfully submitting their information, they will be taken to "Thank You Page" and added to our built in autoresponder, a clever way to remind them through a series of emails to their inbox.
2. Email marketing
Email markting ( autoresponders) is a form of getting a consent from the client accepting them to receive a series of pre-written emails either daily or weekly. This is the most important element in internet marketing. The gurus state that,"money is in the list" The more people you have on your list, the more sales you will make.
3. Thank you page
This is what your potential customers see after they register their names and emails then activate their registration. Here they will see more details,testimonials and an invitation to purchase the product. This is the most part that is crucial to your business. When you make money, you are able to re-invest and the rest put in your pocket, pay bills and go on vacation.
4. Call center
This is the genius and uniqueness of our marketing system that beats the rest system in this industry. All your applicants will be contacted by our trained professionals within an hour if they sign up during business hours. Each applicant will be assigned with a coach to answer all questions and assist them getting started!
In a nut shell, this is an outline of our marketing system. If you have been online and do not get high conversion rates, then something is not right with your system.
Make it a wonderful Day !
Charles Kaluwasha
http://www.charleskaluwasha.info
You'll Definitly Want To Stay Here!
With Global Resorts Membership, You Can enjoy all the leisure you have ever dreamed off!
I think you'll agree that the Mayan Palace Riviera Maya,
is paradise found.
Delight in the mesmerizing beauty of turquoise waters and
white sands
Sunbathe on the resort's vast beach, experience incredible food,
or dive into your favorite marine sport.
While you're there, check out the awe-inspiring ancient ruins
and natural wonders. Enjoy the exceptional service and
amenities. Experience the vacation of your dreams.
When comparing the exact same size unit (1 bedroom) and dates,
here is what you'll pay elsewhere for a one week stay without a membership...
(availability and prices listed below are an accurate account
acquired at the time of comparison)
Delight in the mesmerizing beauty of turquoise waters and
white sands
Sunbathe on the resort's vast beach, experience incredible food,
or dive into your favorite marine sport.
While you're there, check out the awe-inspiring ancient ruins
and natural wonders. Enjoy the exceptional service and
amenities. Experience the vacation of your dreams.
When comparing the exact same size unit (1 bedroom) and dates,
here is what you'll pay elsewhere for a one week stay without a membership...
(availability and prices listed below are an accurate account
acquired at the time of comparison)Expedia
$1,403.36
Orbitz
$1422.29
Hotels .com
$1,403.36
Travelocity
$1,434.09
Your special membership price is only $298 for the exact same "everything."
That's a minimum savings of over $1100 for just this one week.
These types of savings are available exclusively to our members..
Enjoy Life!
Charles Kaluwasha
http://www.RoiTravelNetwork.com
206-801-1910
P.S.
Regardless of how you spend your days, you'll feel right at home in their superb accommodations.
Friday 30 November 2012
Plan Your New Year Holiday at Kahana Beach Resorts
You can "steal" this New Years week in Maui
for only $699.
The Kahana Beach Resort in Maui blends
tradition with excitement to reflect the
beauty of Hawaii as it was.
![]()
Discover the golden sand beach and pristine
waters that invite you to sail, swim, or snorkel.
![]()
Plus, from your ocean-view lanai, you will
be so close to the Pacific you can hear
the waves gently calling.
![]()
Sailing, snorkeling and swimming are just
steps from the resort. A beach walk winds
through Kaanapali Beach, offering easy access
to shopping and restaurants.
On the northernmost section of Kaanapali Beach,
Black Rock Beach is known for snorkeling,
swimming and scuba diving.
![]()
The resort is within 15 miles of five championship
golf courses, including the Kapalua Plantation Golf
Course (located within two miles) which hosts the
PGA Tour's Mercedes Championship each January,
and is open to the public.
Right now, membership is offering a one week stay
at this resort at one of the most highly sought
after times of any season. (new year week)
Securing and offering these types of peak season,
holiday weeks, is one of the many perks our
membership continues to deliver.
Trying to book elsewhere, and through all the
major travel providers, this popular week was
completely unavailable. There was however,
a less desirable week being offered (the week
prior to Christmas) starting at over $1700.00.
Book it right now through our membership
and celebrate the new year in paradise.
Your total membership cost for 8 days
and seven nights (up to four people)
is only $699.00.
(availability and prices listed are an accurate
account acquired at the time of comparison)
Enjoy Life!
Charles Kaluwasha
http://www.roitravelnetwork.com
206-801-1910
buildawealthsystem@gmail.com
P.S. On Saturday, look for Turtles off your lanai!
P.P.S. Give me a quick call today and I'll give
you a "blueprint" to $10,000 per month.
for only $699.
The Kahana Beach Resort in Maui blends
tradition with excitement to reflect the
beauty of Hawaii as it was.
Discover the golden sand beach and pristine
waters that invite you to sail, swim, or snorkel.
Plus, from your ocean-view lanai, you will
be so close to the Pacific you can hear
the waves gently calling.
Sailing, snorkeling and swimming are just
steps from the resort. A beach walk winds
through Kaanapali Beach, offering easy access
to shopping and restaurants.
On the northernmost section of Kaanapali Beach,
Black Rock Beach is known for snorkeling,
swimming and scuba diving.
The resort is within 15 miles of five championship
golf courses, including the Kapalua Plantation Golf
Course (located within two miles) which hosts the
PGA Tour's Mercedes Championship each January,
and is open to the public.
Right now, membership is offering a one week stay
at this resort at one of the most highly sought
after times of any season. (new year week)
Securing and offering these types of peak season,
holiday weeks, is one of the many perks our
membership continues to deliver.
Trying to book elsewhere, and through all the
major travel providers, this popular week was
completely unavailable. There was however,
a less desirable week being offered (the week
prior to Christmas) starting at over $1700.00.
Book it right now through our membership
and celebrate the new year in paradise.
Your total membership cost for 8 days
and seven nights (up to four people)
is only $699.00.
(availability and prices listed are an accurate
account acquired at the time of comparison)
Enjoy Life!
Charles Kaluwasha
http://www.roitravelnetwork.com
206-801-1910
buildawealthsystem@gmail.com
P.S. On Saturday, look for Turtles off your lanai!
P.P.S. Give me a quick call today and I'll give
you a "blueprint" to $10,000 per month.
Friday 23 November 2012
Discover why they are upset!
The Timeshare Resort Companies are getting quite upset with us.
Why?
Because when their prospective customers learn
about us, they say “no” to their expensive
timeshares and the resort companies don’t make
money. It’s that simple.
http://www.hoversonleadership.
We don’t have any fancy bonuses or cruises to give
away like the Timeshare Resort Companies do. (We
also don’t have any arm-twisting Timeshare
Presentations for you to attend).
What our travel provider does have, however, is a
rock-solid history in providing great luxury and
extreme value to our members. When you compare
apples to oranges, we always come out on top.
And what about the “Online Vacation Booking
Companies?” They’re a little upset with us, as well.
You see…the value our members get from us is so
great that we consistently beat their prices too.
think you’ll agree when you see this.
http://www.hoversonleadership.
Our membership is a bit controversial with some
people, but that’s okay. Our members don’t really
care about that. They beat all the expensive
companies at their own game.
And our travel provider doesn’t care, either.
They’re too busy giving our members what they
want; value and luxury. They’ve been doing it for
25 years. Isn’t that what you want to?
No games. No tricks. Just value and luxury.
All My Best and Happy Travels,
Charles Kaluwasha
http://www.buildthelifeofyourdreams.com
P.S. When you become a member and your friends
and family get a little bit envious about all the
luxury resorts and discounted vacations you have
access to, you can just show them this:
http://www.hoversonleadership.
We are on Facebook now! Please click here
to like us http://www.facebook/
9 Tararua close, Aotea, Porirua
Wellington 5024
New Zealand
Skype:lifeonthenet7
FB:www.facebook.com/
Email:support@lifeonthenet7.
Why?
Because when their prospective customers learn
about us, they say “no” to their expensive
timeshares and the resort companies don’t make
money. It’s that simple.
http://www.hoversonleadership.
We don’t have any fancy bonuses or cruises to give
away like the Timeshare Resort Companies do. (We
also don’t have any arm-twisting Timeshare
Presentations for you to attend).
What our travel provider does have, however, is a
rock-solid history in providing great luxury and
extreme value to our members. When you compare
apples to oranges, we always come out on top.
And what about the “Online Vacation Booking
Companies?” They’re a little upset with us, as well.
You see…the value our members get from us is so
great that we consistently beat their prices too.
think you’ll agree when you see this.
http://www.hoversonleadership.
Our membership is a bit controversial with some
people, but that’s okay. Our members don’t really
care about that. They beat all the expensive
companies at their own game.
And our travel provider doesn’t care, either.
They’re too busy giving our members what they
want; value and luxury. They’ve been doing it for
25 years. Isn’t that what you want to?
No games. No tricks. Just value and luxury.
All My Best and Happy Travels,
Charles Kaluwasha
http://www.buildthelifeofyourdreams.com
P.S. When you become a member and your friends
and family get a little bit envious about all the
luxury resorts and discounted vacations you have
access to, you can just show them this:
http://www.hoversonleadership.
We are on Facebook now! Please click here
to like us http://www.facebook/
9 Tararua close, Aotea, Porirua
Wellington 5024
New Zealand
Skype:lifeonthenet7
FB:www.facebook.com/
Email:support@lifeonthenet7.
Thursday 22 November 2012
Happy Thanks giving Day
Thanksgiving is upon us and of course it is a time to give thanks for all you have...
It is also a time we like to recognize our preferred customers,blog readers and thank them for all their business because we really appreciate you.
You have many choices in life and we are so thankful you choose to do business with us.
And to show our appreciation we would like to offer you this...
Once again, we would just like to thank you, as we do NOT take your business/time to visit our blog for granted!
All the BEST,
Charles Kaluwasha
2068011910
buildawealthsystem@gmail.com
P.S. Please Help Us to Help You ... We always appreciate when you let others know about our business and as we prosper, we can do more for you. Would you please tell others about us and tell them to go to:
http://www.RoiTravelNetwork.
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